Podcasting: Another way to brand yourself as an author


I will be doing my first podcast soon. Well, I will be on a podcast to be more exact. It is from a chat radio out of England.

It’s a different avenue for Jasper and me. But something that has been around for a while now, podcasting. I been interested in this in being a guest and in doing it myself.

It won’t be very long but it is a way to shout out my books and myself to a whole new audience and a large one at that.

I learned about it from another author. Just another reason to help each other out. Good things come from it.

I am not sure on the mechanics of how it will work but am excited to do it.

One must come out of one’s comfort zone in anything if you want to advance, succeed or just well live. There are so many avenues for authors now more than ever before.

You can sit on the sideline with your book . Or you can shout it from sea to shining sea in ways you never could have imagined.

Which way will you go?

Do you market others or just yourself?


How do you market yourself as an author?

Some people might think doing reviews for other authors, showcasing some on their site to running a book launch for someone else is not the way to go. Me, me, me and only me was my mantra in the beginning. That was my viewpoint. I was wrong.

People tend to want to shout to the world their books, themselves and well nothing else. And that can work for some authors. But can and will it work for you?

When you shout to the world someone else you are also showcasing yourself.

Offering to review other people’s books you can sometimes have them review your book.

If you do a really nice review, people will come to your site to see what’s going on. If you showcase an author, that author will send traffic your way to show off themselves.

I give a shout out to people on my Twitter feed every Friday. From that I have gained new followers and contacts. From that people have shouted out my name and brand to their feed which has helped with sales and interviews.

I have found my editor and publishers by helping others with their works. Something I would not have imagined doing in the beginning. I have found submitting publishers who have helped me with different avenues on my way to being published. Sharing and passing the love can be very helpful to your brand. From my end it has helped me in so many ways.

Doing it alone is your right. But in doing so you are doing it all on your own. You might be able to do this very well. But you might not. Helping each other can be fun and also productive.

So, at the end of the day one must decide which avenue to go. How it pans out, how you want it to pan out and if you are satisfied with it will all depend on the person who is looking back at you in the mirror.

Are you growing as a writer?

Are you growing in your craft? Just because you have a book published, regardless how, that doesn’t mean you are the expert in all when it comes to being an author.

One can always learn and move forward just like any other business. You see people getting certified and getting additional knowledge. This also applies to writers.

When I attended my first writing group it hit me fast how behind I was and how much I needed to learn.

I have taken classes on character development, writing fiction, learning how to craft and engine a story line and more. This has taught me that there is always more to discover.

If you are trying to get published that alone comes with its own set of rules- self published, vanity or traditional.

Once you are done your book you still have to maneuver how to market it through the rapidly changing field of social media.

And for me, someone whose English grammar was not the best, I had to learn how to write in a way that was not riddled with errors- past tense, commas, run on sentences and more. Though my biggest Kryptonite is past tense. I am the Queen of past tense.

If that is not enough than you need to learn how to do pacing, setting, dialogue, character development, story line development and the list goes on. No one knows how to do this 100 % from scratch. It is a learning process.

Hey, if you get to the point your book is published I commend you. For I truly know the work that is involved in getting this down.

But to grow as an author one must continue to learn the different avenues of writing. Else you risk the chance of getting stagnated.

The Musings of A New Englander