Celebrate the wins your brand earns: From the big, the little and all inbetween


I found this hidden on my file cabinet. I say on since it is in a frame with a magnetic strip on the back.

It was covered with other papers. I only found it by accident as I closed one of my drawers to the file cabinet a bit to hard and it fell.

This is the first dollar I have made as a writer a few years ago. I still have fond memories when I framed it.

I hope everyone who has a business does so as a reminder of what they are trying to achieve.

Writing can be and for the most part a solitary profession. Anything that can lighten the mood, motivate us or just put a smile on our face is worth it to be around our desk.

If you have won any award save those as well. Heck, frame them to. The times I have been on the Amazon Top 100 Best Sellers list for audio and Kindle I have taken screen shots of the sites. When I received two Readers’ Favorite award I did that as well.

You, as writers, are on a journey with your book and brand. One can easily get discourage and sadly stop once and for all. If you note the bench marks of your book with the good things that happen to it savor that. Make a point to save it in some format.

It is so easy to give up in this field. It really is. Reminding yourself of your victories, big or little, could be a good way to keep you going.

Secondary characters: Are you giving them the time they deserve?

Secondary characters are important in a story- any story. With them they help move the story along, they help your main character which can be good or bad and they make your story well rounded. They help reveal details, can motivate the main character and interact with the antagonist even if it is them.

A lot of people think it is all about the antagonist and protagonist. But we can’t be remiss about the other guys. The ones who are basically side kicks to our superheros of the novel.

Treating them like well second class citizens does them, your main character and your book a disservice.

I have read books where I preferred the secondary character so much more than anyone else. Just like a tv show or a movie where you prefer the supporting cast much more.

They help open up dynamics to your story line and possibilities that you would not get with just a single character. Unless you are writing a book where a person is all by themselves

Don’t let your book down by ignoring this important part of a novel. By doing so your book will be one dimensional. And unless you are writing a one character book your novel will have a strong shot at going nowhere.

Count the big and small wows with your brand: Your book has earned it


Count the little things when it comes to your brand. For a lot of little things can add up to a whole lot of WOOHOO!

I think me staying home in quarantine has done wonders for my brand even though I have yet to start writing. During the time I have stayed home volume one of my Jasper, Amazon parrot series, “Jasper, Amazon Parrot: A Raiforest Adventure”,  had placed in the top 100 for Kindle in the UK in two categories. This same book was translated into Spanish.

I was flying pretty high than my head blew up. It placed in the top 100 for Kindle in the US for one category and was only three off from placing in two categories.

What the heck? These are events that happen to the high rising authors that everyone knows. The authors who have movies made out of their books.

Yet, Jasper and I was up there. But things don’t last as it was a short ride in the US. The ride in the UK was a tad longer.

This is just the more reason to take screen shots of any thing that is positive for your brand. I have a folder of screen shops of the accomplishments that has happened.

You got to enjoy the little moments of joy when it comes to your job regardless if they are one big wow to a bunch of little wows.

How this all happened I have no clue. But it has gotten me even more excited for my series, my brand and my writings. People out there are buying my books, leaving great reviews and are appreciating what I do. That deserves in its own right for me to pause, breath deeply and think, “Damn girl. You got something here.”

Take a few minutes and ponder. And if by chance it is something online take a screen shot or photo of it. You earned it. Your brand earned it. At least I think so.


Since I wrote this I have written three days in a row on volume four to my Jasper, Amazon parrot series. I have added 3500 words.

Sharon C. Williams- Author