Marketing your brand: Keeping up with the times

 

 

As an author you have to constantly work on your book. But I am not talking about writing, editing, revising, editing again and revising again.

With a brand you have to do marketing. That marketing is always evolving and one must try to evolve with it.

Back in the day you had hard and soft cover books. You did interviews live and you went into the stores to have book signings.

Now there is so much more. At the moment I am being interviewed four times but online. A few people have scoffed at me thinking I was fibbing. But when one is not in the business it could sound far fetched.

But online interviews are a real thing. When I was still working for a local magazine I did go to the sites to do my interviews for it to be in the magazine. But now you can get questions via email, answer them with a few pictures and bio and viola you are in a magazine, a site online or for a promo.

There is more. My children series are now in audio. This is a perk of the publisher I am with. This format is huge now with Audible.com having huge volumes of books on their sites purchased and downloaded.

As someone who had the first two volumes of her books made into audio, volume three is being recorded soon, be on the Amazon Best Selling list for audio for over a month it was a new way to showcase my brand.

Times are changing and we need to change with it. But it comes down to this. How far do you want to go and at what point are you happy with what is going on.

If you do only a bit of this and that but are content good for you. But if you want a bit more you need to reach and keep reaching or soon you will be left behind. Jasper and I are working on not being left behind.

Amazon reviews: Easy come easy go

 

I heard through the writer’s grapevine that Amazon would be gathering reviews from all their sites and put them in one place. This means the reviews that are on Amazon.uk or Amazon.ca, Canada and England, would be compiled on the site for the US.

Yay! This was the initial reaction from all of us. Majority of us, upon hearing this news, went to the site to see if it had occurred yet. We would continue to do so just waiting to see the number of reviews go up.

I saw an increase. Than I saw a decrease. I saw an increase and than it went back down.

Too good to be true was my first thought. Some authors it has remained, some authors has seen reviews return to the original number and unfortunately for some odd reason some saw their numbers go down. For me the numbers went back to the original numbers.

So, what gives? The people I have discussed this with are at a lost as well. I think I did find the answer though.

Amazon.

A wonderful site where you can buy just about anything. A site that happily takes your money, you can stream movies and shows and a place that keeps increasing it’s annual fee to Amazon Prime.

But when it comes to authors, those who are not in the top tier, forget about it. Small business people fall on the wrong side.

But alas I keep writing. For me to do otherwise is inconceivable.

Planning every day of a calendar to work on your brand: People do that?

 

My friend James told me that he was done with his planning his calendar for 2020. He had written out what he would do daily for his brand which is being an author.

Wow I am sure was the first words out of my mouth. Our friend Sandra was equally impressed saying with her full time job she would not be able to do this.

The thought of doing this that far in advance was overwhelming. But not just that not practical. Why? Life. Life always has a way of interrupting us especially when things are going smoothly and we are on a roll.

I know right off the bat there would be the time I would miss while I go back home to Maine to check on my mom. That is always a month long venture at least. I have to include my doctor visits, some that are out of town, my procedures and other stuff doctors throw at me. I have to factor in the days I am not feeling well. There are the trips down to my in-laws for various occasions.

These are just the few things that popped into my head. I am quite confident I left a lot out. And as my mom use to tell me, “This house doesn’t clean itself.” While her house didn’t my house doesn’t either.

So I knew I was not going to approach my planning like James did. I came up with a different outlook for 2020. In my calendar I placed a sheet stapled to each month. On that sheet I wrote what I want to accomplish for that month. It could be looking for reviews, interviews and conferences to researching my current WIP, going back to my writer’s groups and writing. When I did January my list was long but not long enough to be discouraging. I figured if I can get a certain percentage of it I will be okay with that. I wrote up my sheets for January and February. One item on February will be to do March and April and so on.

This is what will work for me. To plan every single day that far is illogical for me. But not just that I could be setting up myself up for failure and disappointment. Who wants that? No, not me.

Sharon C. Williams- Author