Category Archives: An author and her thoughts on writing

Marketing your brand: Keeping up with the times

 

 

As an author you have to constantly work on your book. But I am not talking about writing, editing, revising, editing again and revising again.

With a brand you have to do marketing. That marketing is always evolving and one must try to evolve with it.

Back in the day you had hard and soft cover books. You did interviews live and you went into the stores to have book signings.

Now there is so much more. At the moment I am being interviewed four times but online. A few people have scoffed at me thinking I was fibbing. But when one is not in the business it could sound far fetched.

But online interviews are a real thing. When I was still working for a local magazine I did go to the sites to do my interviews for it to be in the magazine. But now you can get questions via email, answer them with a few pictures and bio and viola you are in a magazine, a site online or for a promo.

There is more. My children series are now in audio. This is a perk of the publisher I am with. This format is huge now with Audible.com having huge volumes of books on their sites purchased and downloaded.

As someone who had the first two volumes of her books made into audio, volume three is being recorded soon, be on the Amazon Best Selling list for audio for over a month it was a new way to showcase my brand.

Times are changing and we need to change with it. But it comes down to this. How far do you want to go and at what point are you happy with what is going on.

If you do only a bit of this and that but are content good for you. But if you want a bit more you need to reach and keep reaching or soon you will be left behind. Jasper and I are working on not being left behind.

Free book of my children’s series: Check out what readers are saying

 

This week my publisher has placed volume one of my Jasper, Amazon Parrot series on promotion. The title? That would be “Jasper, Amazon Parrot: A Rainforest Adventure.”Starting today up to November 29th, which is this Friday, the ebook is just free. Not bad, right?

These are some of the praises Jasper and I have received for volume one:

★★★★★ – “Young children will love this story and certainly relate to it. The two parrots are adorable characters, teaching great life lessons to young readers. It’s fun, quick and meaningful. I highly recommend this first book in the series.”

★★★★★ – “Jasper is a delightful chapter book for young readers. I bought it for my 10 year old grandson who struggles with reading for Christmas. He read it in a few days and enjoyed it.”

★★★★★ – “A fantastic story for the younger readers who are transitioning from picture books to reading a story that unfolds pictures using their imagination.”

 

Not too shabby if I do say so myself. Not only that but volume one was recently on Amazon Best Selling 100 audibles for a few weeks. Again, not to shabby.

So, saunter on over to Amazon. Check the book out. It is not very long it being a chapter book for children. See what people are excited about. Read the reviews. Heck, leave a review and make Jasper and I a bit more happy this Thanksgiving week.

Critiquing: Are you one who is constructive or destructive?

 

At one writing meeting I was told repeatedly about this new member who was amazing at critique their works. I was excited. While I had nothing to present this was still a win win.

The meeting began and this member showed up and sat down while everyone tried to engage with him. After a few moments to chit chat we started. The first presenter read a few pages of their manuscript. Starting with the person next to them the critiquing began. The highs and lows were discussed as we went around the table.

It was this member’s turn to speak. And spoke he did. He spent a lot of time tearing down what was wrong and smiling as he did it. He didn’t mention one thing this writer had done right. Instead he basically gave a laundry list of what they did wrong. Looking around the table it seems people were appreciating his brutal honest.

I did not. The face of the writer I could not really decipher.

Sadly there are people who relish in tearing down a person’s work and label it critiquing. For some reason my group translated this as wonderful. I translated it as someone who enjoyed tearing people’s work while feeling their work is amazing.

When it came to my turn I gave the writer three things that she had done well. I told her that one of the critiques she had received from the member could be readily fix and not as extensive as first describe.

Her smile was worth it. When I critique I always give positive and negative. Don’t get me wrong I will be honest when I give a review. But it can be done in a way that is constructive not destructive.