Is your website too hard to figure out? Are viewers able to find what they need readily and easily?
I try to make my site user-friendly by repeatedly trying to improve it. I look for issues that need to be corrected.
It is frustrating to go to a site and spend more time than necessary to find what you are looking for on that page. For the most part, I will move on. The odds of me returning to that site are slim to none.
One needs to make a site welcoming and easy to navigate. It must not be cluttered. Links have to work. What you are trying to promote to show needs to be upfront and prominent.
As someone who makes her site the hub of all she does as an author, I need it to be easy to maneuver. Everything has to be clear when it comes to what I am trying to get across to others.
It is not easy getting people to subscribe to your site. If one does not make their site inviting, not only will new people move on, you might lose those who are already followers.