Category Archives: Writing tips and ideas

Branding yourself as an author

Years ago, I was reading an issue of Writer’s Digest and came across this topic. The writer left her Twitter handle at the end of the article. I decided to follow her in hopes of learning more. Since then, I have expanded my brand through Facebook, Twitter, Goggle+, Linkedin, and a website.

It takes time to cultivate a brand, but it is, in my opinion, vital to each author out there. Once you type the end and the revisions and edits are complete, what then? No matter how you publish, how will you shout to the world about your book? Besides friends and family, how else can you tell people about it?

I started on my brand when I finished the first draft of my book, “Jasper, Amazon Parrot: A Rainforest Adventure.” I started sending query letters, and the publishers wanted to know where I was online. Thankfully I was able to provide that information.

As I mentioned, it will take some time but start somewhere, anywhere, and grow from there. Trying to be all over the place will exhaust you. The sites that work for you will suffer by you trying to do it all. That was how I learned my lesson, trying to be everywhere. I was not giving each site enough love and attention it needed.

New platforms are popping up regularly. It is up to us to learn about them and if those will work for us. Just remember, not everything will work for you. And while not all will work for you, there could be a time that your platform needs a go-over. What worked for you may have stalled and stopped working. 

Go over your platform. See if the links are working, the pages created are viewable, and your contact information is active. It is good practice to make the hub of your brand functional. It takes little time for a person to visit a site, see it is having issues and move on quickly to another website in under a couple of minutes, if not less.

Your platform is to make you and your brand sparkle.

In due time it will get easier to update the sites to go and make a post or send out a relevant tweet to your followers. But start somewhere, no matter how small, start. You want your book to shine. It deserves to shine.

 

Do you stand outside the fire as an author?

Standing outside the fire is one of my favorite songs from Garth Brooks. After I heard the lyrics for the first time, they spoke to me. But then I had a different take on it.

Do we stand outside the fire when it comes to our writing? Do we only peak now and then when we have a free moment or when the mood hits us? Do you let it sit in front of you? Can it churn itself alone while you stand outside waiting for the next step to appear? If we fail to make an effort, will the fire grow or burn to ashes?

Sitting outside is safe, and if that is all you want from your book, awesome. But if you want more, you have to tend to it repeatedly, letting it grow in its flame growing and growing until it has a life of its own.

It is hard to write a book. Many parts will include dialogue, plotting, character development, research, and more. These are all things I was naive about before writing. Those who don’t write can be clueless like I was. Perhaps more so.

Many steps can make you slow down or quit. Standing outside the fire of your writing, wanting to continue but letting things stop you. I get that life, health issues, and family issues in some ways. But do you let it get in your head, and you are putting yourself outside the circle?

And even if you finish and get it published, however, the route you go, you have to promote and market.

While I have a publisher that markets my work, I still need to do my part.

Promotion is not easy or very fun, and it takes a lot of time and effort from each of us. And any little thing can derail us from doing it while we logic it away. But where we end up with our book depends on where we are on this journey.

We can get railed in so many ways, some of them produced by us. After writing this post, I can see why some of us stand outside the fire.

Your book is your brand: Do you help it out?

Years ago, I was reading an issue of Writer’s Digest and came across this topic. At the end, the writer left her Twitter handle. I decided to follow her in hopes of learning more. Since then, I have expanded my brand through Facebook, Twitter, Linkedin, and a website.

It takes time to cultivate a brand, but it is, in my opinion, vital to each author out there. Once you type the end and the revisions and edits are complete, what then? No matter how you publish, how will you shout to the world about your book? Besides friends and family, how else can you tell people about it?

I started on my brand when I finished the first draft of my first book, “Jasper, Amazon Parrot: A Rainforest Adventure.” When I started sending out query letters, the publishers wanted to know where I was online. Thankfully I was able to provide that information.

As I mentioned, it will take some time but start somewhere, anywhere, and grow from there. Trying to be all over the place will exhaust you. The sites that work for you will suffer by you try to do it all. That was how I learned my lesson, trying to be everywhere. I was not giving each site enough love and attention it needed.

In due time it will get easier to update the sites to go and make a post or send out a relevant tweet to your followers. But start somewhere, no matter how small, start. You want your book to shine. It deserves to shine.