Have you ever noticed that at a car wash, they have young ladies in bikinis to entice us to have our cars washed by them? They will be holding the signs up high so we can see their full bodies. Do I really want to drive in and have my view from my driver seat be young breasts pressed against my window as they wash my car? Isn’t that just a tad sexist? I am in my 40’ties and while I am married, I am not dead.
If you really want to get me and other women like me into your car wash here is a thought. Get the boys from the track, football or baseball team to help out. Place them on the street corner with their shirts off waving a sign high proudly. Mingle these young and nicely built males along side the ladies and let us choose who we want to wash our vehicles. Trust me you will get more action that way. What is good for the gander is definitely good for the goose in this situation. Let’s play fair, after all the money is going to a good cause normally. Don’t you want to optimize the profits? So the next time you think of having a car wash, take a little time to ponder on your target audience. Include men and women and you will get a whole lot more action at the car wash.
This is my office. It is not big or fancy, but I am making it work.
On the far left you will see a rosary, cross and picture on the wall. This set has been in our family for 5 generations, my grandfather passed it on to me. It is all made by hand and it means a lot to me. My bookcase houses a combination of resources, supplies and inspiration. You would also see the books that I am in the process of reviewing for various authors. Also included, one would see the books I have to read for my 2 book clubs, one of which I run. One shelve houses some of my lighthouses, colorful stones and shells. Other books included are for my research, reading pleasure and writings. On the right are my cockatiels. They are normally let loose 95 percent of the time. The norm is one will be on me or on my keyboard at any given time. But they are my relaxation and stress release mechanism. What you don’t see are the many bookcases that surround this room.
I do have two doors I can close when I need the quiet. I know it is not much but for the moment it’s ok
I tell my son this is the job for him. Yes I know, most mothers would push their children to be doctors or lawyers. Just think about it. My weatherman has been predicting rain for 2 weeks- still no rain. I guess he figures if he keeps on predicting it he will be right one day. Right? One day my son and I were heading out to do an errand and it was raining. While waiting at a stop light, the weatherman’s voice came over the radio-his prediction was a day of sunshine. My son and I looked at each other and thought HUH? The commercial breaks came on and we just continued to wait for the light to turn green. Soon the weatherman came back over the airwaves and announced there was now rain in the forecast. We kid that he must have looked outside the window of his office and saw the rain. A good case of egg on face.
We expect them to be wrong. Or maybe we are not surprise when they are. My thought pattern is this- when I wake up and go outside is when I know what it will be like for the day. Granted the weathermen of the world get it right most of the time- don’t get me wrong. With so much technology out there for meteorologist , they have being right on their side. Still for the most part people don’t appear to be to surprise when they are wrong. Weather is not a 100 percent predictable science. With odds like that , why not go into this field? People are happy when you are right and not surprise when you are not. How many jobs can say that? So yes I kid my son he should become a weatherman. It seems from this standpoint a win win.
Sharon C. Williams-Author 