I have preached here before on the importance of having an author’s platform which includes online and in real life. But how many do? How many feel it is a good idea but never get around to it? From my experience from the people in my writing circle in this area very few do regardless of the reasons.

But to the few that do how often do you go back and check your sites?I try to do a health check on my various sites every three months. Do I do it? No, not always. But it is a vital tool in your kit to not only have a platform but a healthy one.

You might not have updated your books. You might have a different bio that you are using now. You might not like the style or theme you are using and want a change. You just might want something different since it is a new year.

But that is not the only reason. If you don’t keep your platform healthy and active that can affect your presence. How many times have you gone to a site and see that it is outdated? Or worse that it has no new information to share with you? Perhaps you been to a site and see that links or videos are no longer working. Maybe there was a glitch in the system and your site now is not how you had it.

Yes, life has a way of getting in the way that can slow us down. My family just suffered a huge emotional lost and I have not been around. But as I made my rounds I fixed things here and there, spruce up other things and showed I was active.

It is time-consuming to go over all of our author’s platform but it is well worth it for you, your books and your brand.