Years ago I was reading an issue of Writer’s Digest and came across this topic. I can’t remember the author of the article but at the end of it was her Twitter handle. I decided to follow her in hopes of learning more. Since then I have expanded my brand through Facebook, Twitter, Goggle+, Linkedin and a website just to name a few.

It takes time to cultivate one’s brand but it is, in my opinion, vital to each author out there. I mean after all, once you are done writing your book and the revisions and edits are all done, then what? No matter how you choose to publish how will you basically shout to the world about your book? Apart from friends and family how else can you let people know about it?

I started on my brand the minute the first draft of my first book, “Jasper, Amazon Parrot: A Rainforest Adventure”, was done. I didn’t wait until it was completely done, I didn’t wait until all the T’s were crossed and the I’s dotted. In fact when I started sending out query letters a good portion of the publishers wanted to know where I was online. Thankfully I was able to provide that information.

Like I mentioned it will take some time in the beginning, but start somewhere, anywhere, and grow from there. You don’t have to be all over the place for that will exhaust you and the sites that do work for you will not be fully run due to you trying to do it all. That was how I learned my lesson trying to be everywhere and not thinking that I was not giving each site enough love and attention it needed.

In due time it will get easier to update the sites to go and make a post or send out a relevant tweet to your followers. But, everyone, do start somewhere no matter how small no matter where just start. You want your book to shine. It deserves to shine.