This year, one of my publishers closed. Based on what I know, I completely understood the reasons.

I decided to self-publish the books I had with the company as opposed to going with the publisher of my Jasper, Amazon Parrot series.

It did make me pause. I thought of the pros and cons of traditional publishing versus self-publishing. Everyone has their opinion on the topic.

Over the years, self-publishing played second fiddle in the publishing world. Things have shifted, with major players turning to self-publishing. I am talking about already established authors.

But if you are not established and you are a small fish in the ocean, it is not always easy to get noticed, especially when big-name authors enter the fray.

One needs to be persistent with our writing.

A plus to self-publishing is that your royalty is higher. You have more decision-making in the cover, quicker publication release date, and more control over the book, just to name a few. One big difference is marketing. You have to do it all on your own in comparison to a traditional publishing house.

Traditionally, you do give up money since they are doing all the work. Yet you are not forking money in for an editor, illustrator, or to market your manuscript.

It all depends on where you land on the spectrum. Both have pros and cons, and that is when you need to spend time deciding what is right for you.

For me, I have dipped into both baskets, feeling it gives me a better understanding of the industry and a better prospect of where I want my books to go.

The Squirrel Mafia series, I feel good about going the self-publishing route. Quite a few people know about this series, so when I release volume two, I’m not starting from the beginning. Then I can move on to my next project however it is published.